Ordinary consumers pay more attention to personalized needs and spiritual pleasure. The cartoon image reflects this need. Its unique personality allows people to have a sense of intimacy, vividness, and joy in related brands, and it is also impressive and likes to accept it.
Commercial culture is the most demanding of public benefits, and visual cartoons have the most public acceptance benefits. It is the most active person in the picture. It is naturally more and more widely used by advertising and marketing. This is also the visual culture and business. The necessity of cultural development.
For new brands, to quickly gain a foothold in the market, establish brand status, and establish brand mascots is a powerful tool. Images are easier to recognize, remember, and love than words. This is the basic law of psychology, and it is the same in advertising.
The establishment of mascots in the same industry is conducive to highlighting characteristics, implementing differentiated brand promotion, reflecting a distinctive brand image, attracting special attention from consumers and accelerating brand promotion.
Many cartoon images are familiar to people. Love House and Wuwu are willing to accept and promote product sales. Good mascots become brand logos. As the brand’s influence expands, the cartoon image is deeply rooted in the hearts of the people, and this image itself may also have great commercial value.
For example, the production of various related items such as cartoon images, Fiberglass cartoon sculptures are one of the forms, which can not only obtain profits, but also further expand the effect of publicity. Successful cartoon images not only bring successful corporate brands, but also extend to many new fields, forming a series of related industries.